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CASH Music
CASH Music (Coalition of Artists and Stakeholders) is a non-profit organization based out of Portland, Oregon founded by Kristin Hersh of Throwing Muses, Donita Sparks of L7, and Jesse von Doom. The organization is run by co-executive directors Jesse von Doom and Maggie Vail. CASH Music takes an open source approach to music production and distribution, and works directly with musicians and labels to help design the tools they build. ==History== CASH Music evolved from a discussion about the sustainability of the music industry between musicians Kristin Hersh and Donita Sparks. Von Doom became involved shortly thereafter. Meanwhile, Portland-based record label Kill Rock Stars had reached out to von Doom, who operated a small web development studio, Dutchmoney, to build a new label website. Von Doom went "above and beyond" and created promotional tools that allowed then KRS VP Vail to "keep tabs on which music writers logged into the site and how many times they listened to the tunes". Vail, who was impressed with the tools and supported the CASH Music's mandate joined its board of directors in 2007. She became its co-executive director, alongside von Doom, in 2011.
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